About us
A new chapter for Swiss creativity is unfolding...
Somewhere between tradition and modernity, between the mountains and the streets, a fresh vision is taking shape. It’s not just a shop — it’s a meeting point. A space where young, local Swiss clothing brands gather, each one carrying its own story, its own voice, its own twist on what it means to be from here.
This is about more than selling clothes. It’s about weaving culture into every stitch, celebrating the people and places that inspire these creations. It’s about giving a platform to those who dare to redefine Swiss identity — bold, vibrant, unexpected.
You won’t find the clichés here. No postcards. No stereotypes. Instead, you’ll discover Switzerland in a new light — raw, creative, and unapologetically different.
We’re not ready to tell you everything yet. Some things are better revealed slowly. For now, think of it as an invitation: stay curious, keep your eyes open, and get ready to see Swiss culture like never before.