The core label and home for the whole project — where Swiss streetwear, curation and community meet.
A growing line-up of young Swiss labels — each with its own story, energy and visual language. HARTA connects them, but they stay fully themselves.
The core label and home for the whole project — where Swiss streetwear, curation and community meet.
Graphic-heavy pieces, city rhythms and night-time colour palettes for the people who live after dark.
Clean cuts, sharp lines and technical details — built for trains, trams and late nights between both.
Calm silhouettes, lake-side references and soft tones for slow afternoons that turn into long evenings.
Outdoor-influenced streetwear: technical fabrics, soft shells and layering pieces for uphill and underground.
Everyday uniforms for creatives: simple shapes, strong colours, made to be worn hard and often.